2010
DIAMOND AWARD ENTRY INFORMATION
The East Central District of PRSA
is recognizing shining
examples of public relations campaigns and tactics through its
33rd
Annual Diamond Awards competition. The Diamond Awards competition is open to any
public relations professional, including members of the 16
chapters in the East Central District or any nonmember whose
place of business was within the district boundaries. The 2010
competition is proudly hosted by the Bluegrass Chapter of
PRSA.
Please
contact eastcentraldistrictprsa@verizon.net
if you have questions.
2009
DIAMOND AWARDS
The East Central District of PRSA
is recognizing shining
examples of public relations campaigns and tactics through its
32nd
annual awards competition. The Diamond Awards competition is open to any
public relations professional, including members of the 15
chapters in the East Central District or any nonmember whose
place of business was within the district boundaries. The 2009
competition is proudly hosted by the Bluegrass Chapter of
PRSA.
Listed below are the entries, in no particular order, by
campaign category, then tactic category. Please follow
the links to the two-page summary for each entry.
Please
contact eastcentraldistrictprsa@verizon.net
if you have questions.
2008 Diamond Award Recipients
2007 Diamond Award Recipients
2006
Diamond Award Recipients
2. DIVISION B: All non-profit organizations, such as health
and welfare agencies or cultural and community groups.
3. DIVISION C: All local, state and federal government bureaus
or agencies, armed forces, chambers of commerce and
educational institutions.
4. DIVISION D: All professional, trade, or industry
associations or societies.
Michigan for the Facility for Rare Isotope Beams
Michigan State University
with Martin Waymire Advocacy Communications
Print Pink!: Colored with Compassion, A Lasting Community
Impression
Forest
City Enterprises
with Liggett
Stashower
Good Samaritan Hospital 101: Intro to Careers in Health
Sciences
Good Samaritan Hospital - Dayton
Democracy in Action - Efficient Government Now Launch
Fund for Our Economic Future
with Landau Public Relations
Come Home for the Reunion and Stay for a Lifetime
West Virginia Department of Commerce
2. INSTITUTIONAL RELATIONS
Think Media Relations Campaign
Think
with ASG Renaissance
One Man's Trash is Another Man's Treasure
Greater Cleveland Habitat for Humanity
with Liggett Stashower
3. EVENTS AND OBSERVANCES
DIAMOND
AWARD
Share and Share-A-Bike: Humana Brings Bike-Sharing to the
Masses
Humana Inc.
with Coyne Public Relations
Glidden Gets You Going: A Special Event to Help
Jumpstart a Stalled Paint
Glidden Paint
with Liggett Stashower
Stepping Up to the Challenge - Despite Economic Conditions,
Tackle the Tower
Ronald McDonald House of Cleveland
with Liggett Stashower
4. PUBLIC SERVICE
DIAMOND
AWARD
Walking the Line to Fight Hunger in Northeast Ohio
The Cleveland Foodbank
with Liggett Stashower
VINE: Your Safety Connection
Arkansas Crime Information Center
with Appriss
5. INTERNAL COMMUNICATIONS
Rallying Employees When the Economy Has Knocked Them Down
Exterior Portfolio by Crane
with Liggett Stashower
6. PUBLIC AFFAIRS
DIAMOND
AWARD
Put Michigan People First
Michigan Association of Health Plans
with Martin Waymire Advocacy Communications
DIAMOND
AWARD
Sinclair Community College 2008 Levy Campaign
Sinclair Community College
7. MARKETING – CONSUMER RELATED
Stuck in Neutral: Using Public Relations to Help a Stalled
Paint Brand "Get Going"
Glidden Paint
with Liggett Stashower
8. MARKETING - BUSINESS TO BUSINESS
DIAMOND
AWARD
Healthy Sight Working for You
Transitions Optical
with Euro RSCG Worldwide PR
The Truth About How to Move Product in a Housing market
Collapse: EXPOSED!
Exterior Portfolio by Crane
with Liggett Stashower
9. CRISIS COMMUNICATIONS
DIAMOND
AWARD
Sinclair Weathers Data Security Incident
Sinclair Community College
West Virginia Lottery "Lucky 8" Powerball Winners
BrickStreet Insurance
with Charles Ryan Associates
13. MULTICULTURAL COMMUNICATIONS
DIAMOND
AWARD
Maintaining Leadership in Meeting Hispanic Eye Health Needs
Transitions Optical with
Euro RSCG Worldwide PR
14. INTEGRATED COMMUNICATIONS
DIAMOND
AWARD
First. Most. Always. Campaign Launch
Good Samaritan Hospital - Dayton
AWARD OF
ACHIEVEMENT
The Ohio Business Development Coalition/Campaign
Ohio Business Development Coalition
with Paul Werth Associates
Watt Why and How Consumer Education Campaign
Appalachian Power
Healthy Sight Working for You
Transitions Optical
with Euro RSCG Worldwide PR
GE Project Plant-A-Bulb: Sharing the Earth One Flower Bulb at
a Time with Keathley
GE Lighting
with
Keathley Advertising
Building Championship Fields
Sports Construction Group
with Roop & Co.
The Freshaire Choice Paint: It's Amazing What a
Difference a Little Paint Can Make
The Freshaire Choice Paint
with
Liggett Stashower
Bloomington Hospital Regional heart and Vascular Institute
Campaign
Bloomington Hospital
Come Home to West Virginia
West Virginia Department of Commerce
15. BRAND MANAGEMENT
BEST IN SHOW
Sister Schubert's Homemade Rolls Integrated Brand
Communication
Sister Schubert's Homemade Rolls with
Paul Werth Associates
You're At Home Campaign
BrickStreet Insurance with
Charles Ryan Associates
Developers Diversified Realty's Corporate Brand Campaign
Developers Diversified Realty
Keeping a Brand Up When the Market is Down
Exterior Portfolio by Crane with
Liggett Stashower
Commerce Project Stylebook
West Virginia Department of Commerce
Fifth Third Bancorp 2008 Community Investments Annual Report
Fifth Third Bancorp
A Trajectory for Growth
Ohio Aerospace Institute
with Roop & Co.
Crossings - Bridge Building in West Virginia
West Virginia Division of Highways
2. INSTITUTIONAL RELATIONS
DIAMOND AWARD
Fraud: Identifying and Mitigating Risk
KeyBank
with Roop & Co.
DIAMOND
AWARD
Year in Review 2008: Carnegie Mellon Software
Engineering Institute
Software Engineering Institute
Kosair Charities Kite Tales
Kosair Charities
with Nic Creative Public Relations
"Many Faces...One Goodwil"
Goodwill Industries of Kentucky
3. EVENTS AND OBSERVANCES
DIAMOND
AWARD
Southwest Dream Team Welcome Banner Unveiling
Southwest Dream Team
with Nic Creative Public Relations
Healthcare Communicators' Summit - Cleveland Plus Marketing
Alliance
Cleveland Plus
with Landau Public Relations
A Journey Through the Caribbean
St. Joseph's Hospital
4. PUBLIC SERVICE
Diversity Works
Michigan Roundtable for Diversity and Inclusion
with Archambault Communications, LLC
5. INTERNAL COMMUNICATIONS
Kosair Charities Facebook Cause Site
Kosair Charities
with Nic Creative Public Relations
6. PUBLIC AFFAIRS
DIAMOND
AWARD
Chelsea Clinton Comes to Sinclair
Sinclair Community College
7. MARKETING – CONSUMER RELATED
DIAMOND
AWARD
S'MORE Magazine
Girl Scouts Western Pennsylvania
DIAMOND
AWARD
Pioneer XMP3 Media Outreach
Sabatino/Day
Improve Your Outdoor Decor MAT Release
Krylon Hardware Products
with Prima Public Relations, Ltd.
"Opening Doors" St. Theodore Guerin High School
St. Theodore Guerin High School
with Coles Marketing Communications
Pass the Plus e-newsletter
Cleveland Plus
with Landau Public Relations
Home for the Holidays...to Stay!
West Virginia Department of Commerce
WU Unscripted
Waynesburg University
8. MARKETING - BUSINESS TO BUSINESS
Going into Business Workbook and Welcome Kits
West Virginia Department of Commerce
10. INVESTOR RELATIONS
2008 Annual Report - "Building Upon Our Foundations"
BrickStreet Insurance
with Charles Ryan Associates
Inside Brickstreet magazine - 2008
BrickStreet Insurance
with Charles Ryan Associates
Brush Engineered Materials, Inc. 2008 Annual Report
Brush Engineered Materials, Inc.
Capturing Market Opportunities
RPM International, Inc.
with Roop & Co.
11. GLOBAL COMMUNICATIONS
West Virginia Coal Equipment Manufacturers Directories
West Virginia Department of Commerce