- CHAPTER CHANGES
If your chapter's contact information or Web address has changed, please send the new information to the East Central District. - Why a savvy marketer and public relations professional cannot afford to overlook Diverse audiences.
- How social media is revolutionizing access to diverse audiences and strengthening buying power.
- Getting beyond personal bias and stereotypes to relevant messaging and distribution.
- How to find new markets and customers for your products and services
- How promoting Diversity can be fun and can refresh a stale marketing plan
- And why Diversity should be a part of your strategic plan
- Michael Beck founder of Midwest Latino and Board member of Hispanic Chamber Cincinnati USA
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Crystal Kendrick, President The Voice of Your Customer2009 NMSDC National Minority Supplier of the Year and Athena Award Recipient
- Chris Seelbach CFO/VP The Seidewitz Group Marketing Strategist and Activist
- “Create the Authentic
Enterprise,” a full-day seminar to be held September 24
on Kent’s main campus devoted to an exploration of the ways
communications have helped companies define and instill their
unique values internally and externally while building and
maintaining stakeholder relationships.
- “Maximize Your Communications
ROI,” a 90-minute webinar scheduled for October 6 that
provides an executive overview of the various research tools now
being used to demonstrate the value of public relations to the
C-suite.
- “Leverage the Power of
Technology in Your Communications Program, “ a second
90-minute webinar to take place October 20 that looks at
the spectrum of new media tools now in widespread use and the
ways communications professionals can engage their top
management in using them effectively.
- “Earn Trust,” a full-day seminar to be held October 29 on Kent’s main campus that presents a series of speakers who have used communications to build organizational trust both internally and externally.
HOOSIER CHAPTER
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SEPTEMBER 2010 “National Ethics Month” |
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September 8, 2010 11:30 a.m. to 1:30 p.m. |
Hoosier PRSA Luncheon |
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OCTOBER 2010 “National Diversity Month” |
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October 13, 2010 11:30 a.m. to 1:30 p.m. |
Hoosier PRSA Luncheon |
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NOVEMBER 2010 |
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November 10, 2010 11:30 a.m. to 1:30 p.m. |
Hoosier PRSA Luncheon |
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DECEMBER 2010 |
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December 8, 2010 11:30 a.m. to 1:30 p.m. |
Hoosier PRSA Luncheon |
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AKRON CHAPTER
Young PRofessionals Night Out!
Ever feel out of the loop with your PR brethren to the northwest or southeast? Here’s your chance to extend your network and meet with fellow young professionals from Northeast Ohio!
Join us on Tuesday, August 31 from 6 p.m. to 8 p.m. at Mavis Winkle’s Irish Pub in Independence (5005 Rockside Road) for a casual happy hour event sponsored by both the Cleveland PRSA Young PRos and the Akron PRSA Young PRos.
Please RSVP to Cleveland.youngpros@yahoo.com by Monday, August 30 if you’re planning to join us. There is no cost to attend, but we'd like to make the bar aware of how many Young PRos to expect.
PRSA members and nonmembers are welcome. See you August 31!
WEST MICHIGAN CHAPTER
FSUPR
& WMPRSA Speaker Series & Social
When: Friday, September 10 at
6 p.m.
Where: Holiday Inn, Big
Rapids
Speaker: Curt McAllister,
Toyota, Midwest PR Manager
Toyota in Crisis - How Communications Helped an Automaker Transition from Recalls to Recovery
During the first half of 2010, the crisis facing Toyota dominated headlines and broadcasts around the world. With more than 8 million vehicles recalled globally, the world's largest automaker saw its sterling reputation - painstakingly built over several decades - diminished in a matter of weeks. A company known for quality and reliability was now relegated to punch-line status. Yet, in light of harsh public scrutiny and intense criticism, the car company is still selling vehicles at a solid pace in the U.S.
Curt McAllister, Midwest Public Relations Manager at Toyota Motor Sales, U.S.A., Inc., will discuss the events involved in this historic corporate crisis and how communications played a pivotal role in reaching out to vital internal and external audiences, at the height of media saturation. He'll divulge how public relations helped assure the industry's most loyal customer base, and forge an even tighter bond between dealer and OEM. McAllister will also discuss how transparency and executive availability played prominent roles in a nationwide media tour that hit dozens of major and secondary markets across America.
McAllister will also talk about ongoing communications tools and tactics that keep employees, dealers and customers apprised of the company's activities, providing a sense of security and openness they've come to expect from Toyota. McAllister is an alumnus of Ferris State University, and a graduate of the Public Relations program.
RSVP by Wednesday, September 1 by mailing your name and check to: FSUPR, Patrick Bishop, COB 320, 119 South St, Big Rapids, MI 49307
Checks may be made out to FSU PRSSA.
Please email Patrick Bishop with any questions about the event.
GREATER CLEVELAND CHAPTER
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PRSA Greater Cleveland Chapter in cooperation with The Press Club of Cleveland and IABC present 2010 Business & the Media "B2B
Social Media Marketing - Really!"
Sponsors for this event include: Goldstein Group Communications Liggett
Stashower Date: Wednesday, September 15, 2010 Time: 11:30 a.m. Registration 12:00 p.m. Luncheon / Program 1:30 p.m. Adjourn Place:
Windows on the River Powerhouse Reservations
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Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies are successfully applying social media tools to connect with customers, channel partners, and suppliers. And as they grow more confident with the tools, they're experimenting with sophisticated applications like social networks and customer co-creation. B2Bsocial media marketing isn't just about blogs any more. Learn what the innovators are doing. |
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AKRON AREA CHAPTER
Join Akron Area PRSA and area journalists for a special September
Ethics Month program!
Poynter Kent State Media Ethics Workshop: Next Ethics?
"Digital Doers" from legacy
media, new media and news gathering organizations in between will
dig deep into ethics issues relating to innovation at the annual
Poynter Kent State Media Ethics Workshop titled "Next
Ethics?"
The workshop will take place from 9 a.m. to
5 p.m. Thursday, Sept. 16, in Franklin Hall, home of the School of
Journalism and Mass Communication at Kent State University.
About The Speakers
This sixth annual conference will feature such well-known national
media and public relations professionals such as:
Arianna Huffington, co-founder and editor of the Huffington
Post
Adrian Holovaty, founder and editor of Everyblock.com
Paul Steiger, editor of ProPublica
Michael Cherenson, immediate past president and CEO of PRSA
national
Tentative Schedule
9 a.m. Welcome, introductions and technical connections
9:20 a.m. Poynter Sense-Making Study Results (Part 2)
Kelly McBride, The Poynter Institute
10 a.m. Adrian Holovaty, EveryBlock.com and others TBA
Facilitated by Ellyn Angelotti, Poynter
11:15 a.m. Panel on the controversies with online comments
Noon Lunch & Keynote: "News Issues, Enduring Values:
Emerging Ethical Questions for Journalists"
Paul Steiger, ProPublica
1:30 p.m. The Future of News, Arianna Huffington, The
Huffington Post
Facilitated by Kelly McBride
3 p.m. Break
3:15 p.m. PRSA: Michael Cherenson, Alan Miller & others
TBA
4:30 p.m. Wrap-up and Evaluations
Poynter faculty and KSU JMC
5 p.m. Adjourn
Cost
$25 for media and public relations professionals, $15 for educators.
Fee includes lunch, snacks & all materials.
Or win your admission by participating in the event retweet contest
from Aug. 16 to Sept. 10. Tweet about the workshop using
#ksuethics10 and be entered to win!
Register Today!
To register, visit http://jmc.kent.edu/ethicsworkshop/2010.
Cancellations not received within 24 hours of the meeting will be
billed.
Can’t attend in person? No problem. The event will be
available to viewers via live stream on the Web and on mobile
devices. All participants can contribute to the Workshop discussions
and ask questions of speakers via Twitter using the hashtag
#ksuethics10.
We look forward to seeing you on September 16!
AKRON CHAPTER
How To Succeed in a New Economy
Kent State University to hold four-part PR series about
post-recession communications
Titled “Post Recession Communications: Facing the New Realities,” the series will feature speakers from across the country, including representatives from IBM, Ford Motor Company, Prime Research North America, Diebold, Internet Strategies Group and public relations firms APCO Worldwide, Edelman, Dix & Eaton, Fahlgren Mortine and Morgan & Myers. Several Kent State faculty members will participate as well. The series will focus on four themes over four separate days:
The East Central District of the
Public Relations Society of America, as well as the Greater
Cleveland Chapter and the Akron Area Chapter of PRSA, are
co-sponsors for the series. It is being produced for Kent State
University’s School of Communication by Meeker-Young LLC, a
consulting firm that serves as communications coaches and advisors
to leaders.
Jeff Fruit, director of journalism and mass communication at Kent
State University said, “This series of four sessions addresses key
communications issues facing organizations as they try to grow and
succeed in today’s challenging environment. We are pleased to be a
partner in offering this program.” The series will help Kent
State’s School of Journalism and Mass Communication fund
scholarships and develop new programming at the school, he said.
Davis Young, co-founder and senior facilitator at Meeker-Young
added, “Our goal is to provide a world-class program in this
region that requires neither expensive travel and lodging, nor
extensive time away from the office. We know our colleagues have
tight training budgets and we think this series will provide an
extraordinary value. Anyone involved in setting communications
strategy for an organization – or carrying it out – will get a
tremendous amount of insight from these sessions.”
Participants can register for the entire series, or select
individual sessions. For more information, visit www.myprseries.com,
or contact davis@meekeryoung.com.
WEST MICHIGAN CHAPTER
September 16 | Luncheon
The Rapidian: One-year anniversary
We’ll hear from the founders of Grand Rapids’ first citizen
journalism project. Learn about the Rapidian’s successes,
shortcomings and plans for year two.
CINCINNATI CHAPTER
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WEST MICHIGAN CHAPTER
October 21 | Luncheon
Social Media
This panel discussion
will feature a social media expert and case studies from
practitioners who have used social media successfully.
WEST MICHIGAN CHAPTER
November 18 | Luncheon
PR Drives West Michigan
ArtPrize, Rob Bliss
Events, the Medical Mile and the Grand Rapids Film Festival are all
examples of great PR. Hear how PR is making our region a force to be
reckoned with or, at least, a little jealous of …
WEST MICHIGAN CHAPTER
December
Watch for details on our annual holiday mixer!